Ecom Atlas · Founding Edition · $97 one-time
The conversion curriculum as a navigable atlas.
Every decision on a store mapped, taught one lesson at a time, with a clear done-when.
Sample lessons are free to read. The map is open to browse.
- areas
- 7
- modules
- 53
- lessons published1 free to read
- 159
How it works
From the map to a shipped change
The Atlas is the index; modules and lessons are where the work happens.
- 01
Start on the Atlas
Browse the map as a graph or an outline. Search any part of a store and land on the area, module and lesson it belongs to.
- 02
Open a module
A module is one decision area, with a guide that says who it is for, what it assumes and in which order to read.
- 03
Work a lesson
One lesson, one change. Each states its audience and lifecycle stage, cites its sources and names the effort honestly.
- 04
Check the done-when
Every lesson ends with a concrete check. Mark it complete, pick up where you left off next time, and move on.
Who it's for
Four readers, one curriculum
Every lesson declares which of these it is written for and which lifecycle stage it serves. No profile is the default.
Lean founder-operator
A live store, a founder plus a few people, no in-house engineering. Conversion work is a sliver of the week.
Needs Exactly where to click, what it costs, and when not to bother.
New-brand launcher
Pre-launch to first traction. No baseline data yet and everything is still cheap to change.
Needs The right default to launch with, and a clear it-can-wait signal for the rest.
Head of ecommerce / growth
An established brand with real traffic and a team to direct. Changes need tickets, QA and a measurement plan.
Needs Lessons that forward as work orders: acceptance criteria, effort class, dependencies.
Ecommerce marketer becoming an operator
Owns email, paid or content and is expanding into site and customer experience. Influences more than they control.
Needs The reasoning behind the rule, and the vocabulary to pitch it credibly.
Start free
Read a sample lesson
These are full lessons from the curriculum, not excerpts. Read them to judge the depth before you decide.
Before the price
What would a small conversion gain be worth?
Your own numbers first, then the same store with three hypothetical conversion gains — and what it takes to cover the price. Nothing here is a forecast.
Your numbers
Illustrative figures, not benchmarks — replace them with your own.
Visits in a month Up to 10,000,000.
What one order is worth Up to 100,000.
Orders per 100 visits Up to 100.
Scenarios from your numbers
Your revenue as entered, then the same store if conversion improved.
As entered1.8%
$29,250a month$351,000 a year
+0.2pp→ 2%
+$3,250a month+$39,000 a year
+0.5pp→ 2.3%
+$8,125a month+$97,500 a year
+1pp→ 2.8%
+$16,250a month+$195,000 a year
The Atlas pays for itself in this scenario if it helps you find:
- $97 regular
- 2 extra orders a month
- $48.50 launch coupon
- 1 extra order a month
- Conversion lift needed
- under 0.01pp
Scenarios, not forecasts. These are the numbers you entered with a hypothetical change applied — what any store actually gets depends on what you change and how well you execute it.
Pricing
One price, the whole Atlas
The Founding Edition launches with the full map and a partial lesson library, priced for that.
Founding Edition
$97one-time
No subscription. No renewal.
Purchase flow is a preview until launch.
What unlocks
- Every published lesson today: 159 across 53 modules
- The Atlas map across 7 areas, with a guided path for each job
- Module guides, done-when checks and numbered sources
FAQ
Straight answers
- What unlocks right now?
- The Atlas map and every lesson published so far: 159 lessons in 53 modules, 1 of them free to read as samples. The Founding Edition is deliberately launched with partial content.
- Is this a subscription?
- No. It is a one-time purchase at the Founding Edition price. There is no renewal and nothing to cancel.
- Can I read before I buy?
- Yes. The Atlas map is open to browse and the sample lessons are complete lessons, not trimmed previews.
- What does a lesson look like?
- Short and specific: one decision, the evidence for it, the effort it takes and a check that tells you when it is done.